Matsuya Doubles Points for Matsuben Net Pickups Between 2 PM and 11 PM

Matsuya Foods is running the “Matsuben Net 2 PM–11 PM Point Boost Campaign,” which doubles the usual Matsuya Points earned on orders placed through the takeout advance-order site Matsuben Net and picked up between 2 PM and 11 PM. The campaign runs from 2 PM on Tuesday, October 27, 2026, through 11 PM on Monday, November 9. It marks the renewal of the takeout side-dish lineup MATSUYA DELI, and Matsuya Mobile Order and Matsuben Delivery are not eligible.

A Single Nine-Hour Window Merging Gogotoku and Yorutoku

Matsuben Net’s time-limited double-point campaigns have previously run as two separate, alternating promotions: Gogotoku (2 PM–6 PM) and Yorutoku (6 PM–11 PM). Most recently, Gogotoku ran from September 8 to September 14 (double points on pickups between 2 PM and 6 PM), followed by Yorutoku from September 15 to September 28 (double points on pickups between 6 PM and 11 PM).

This time, the two time slots have been joined into a single nine-hour window, 2 PM to 11 PM, run as one campaign. The point rate — double the usual amount — matches the earlier Gogotoku and Yorutoku campaigns, but pickups at any time from early afternoon through night now qualify. Eligibility is based on the pickup date and time, not the order time.

Item	Details
Eligible service	Matsuben Net (advance-order takeout)
Not eligible	Matsuya Mobile Order, Matsuben Delivery
Eligible time	Pickup between 2 PM and 11 PM
Reward	Matsuya Points, double the usual rate
Period	Tuesday, October 27 – Monday, November 9, 2026

Three Point Campaigns Announced the Same Day to Coincide with the MATSUYA DELI Renewal

The campaign carries the “MATSUYA DELI Renewal Commemoration” banner, but the announcement specifies no particular eligible products — any Matsuben Net order picked up within the eligible time window qualifies, regardless of what was ordered.

On the same day, October 26, three related point campaigns were announced together. One is the “2 PM–11 PM Triple Point Campaign” for Matsuya Mobile Order: Mobile Order, which is not eligible for this Matsuben Net campaign, qualifies for triple points in the same 2 PM–11 PM window under this separate campaign. The other is the Matsuya App-only “MATSUYA DELI Point Boost Campaign,” a product-specific promotion that grants 50 points for purchasing any of 17 eligible MATSUYA DELI items through Matsuben Net or Mobile Order — a different scope from this time-restricted campaign.

Regarding MATSUYA DELI, a price cut of up to 140 yen across all 13 items was announced on October 21, and on October 23 the official X account confirmed a “MATSUYA DELI price renewal starting 3 PM on Tuesday, October 27,” specifying the cuts: 80 yen off Beef Plate items, 70 yen off Founding Beef Curry and Rice, and 140 yen off yakiniku and hamburg steak items.

The price cut takes effect at 3 PM on October 27. The double-point window, by contrast, begins an hour earlier at 2 PM the same day, so the two start times are offset by one hour. During the 2 PM hour on October 27, orders still at pre-renewal prices earn double points; from 3 PM onward, the new prices and double points overlap.

How to Order on Matsuben Net, and Eligible Stores

Matsuben Net is a takeout-only advance-order site that supports prepayment via PayPay, d Barai, Rakuten Pay, au PAY, Merpay, Alipay+, WeChat Pay, and credit cards, and is promoted as an easy entry point for earning points.

To order, tap the “Order Here (Place an Order)” button in the center of the official Matsuya Foods app, then select Matsuben Net at the top of the list.

After selecting Matsuben Net, choose the store to use.

Next, specify the pickup date and time. For this campaign, whether this pickup time falls between 2 PM and 11 PM is what determines eligibility for double points.

Select items — choosing a set menu such as the Beef Bowl with Miso Soup with Pork & Vegetables Set displays a discount notice in the app, such as “30 yen savings!” Proceed to checkout, choose a payment method, and confirm the order to finish.

Eligible stores are Matsuben Net-enabled locations nationwide among Matsuya, Matsunoya, My Curry Shokudo, Sushimatsu, Shoken Chinese Dining, Matsutaro, Steak-ya Matsu, Steak Set Meal & Bowl Matsugyu, Mugi no Toriko, and Tukkun², excluding highway parking-area stores and the Narita Airport Terminal 3 store. Accumulated points can be used in 10-point increments at 1 point = 1 yen when ordering through Matsuben Net, Matsuben Delivery, or Matsuya Mobile Order, and all new members receive points worth 100 yen upon signing up.

Matsuben Net’s time-limited double-point promotions have long been a recurring fixture under the Gogotoku and Yorutoku names, but what sets this round apart is that the two windows are merged into one and launched on the same day as the MATSUYA DELI price cut.