Matsuya Official X Shares Photos of Store-Limited Hawaiian Dish "Loco Moco Bowl"

On the night of October 14, Matsuya’s official X account (@matsuya_foods) posted photos of the Hawaiian dish “Loco Moco Bowl,” a store-limited item. It’s part of the test sale menu that launched at 70 stores nationwide starting at 10:00 AM on October 13, and the post also introduces the “Caesar Salad,” adding that the “Caesar Salad Beef Bowl is on sale too.”

Loco Moco Bowl Topped with a Sunny-Side-Up Egg, Alongside Caesar Salad

The photo accompanying the post shows a Loco Moco Bowl served in a dish bearing the Matsuya logo, with lettuce lined at the bottom, topped with richly browned meat and a soft sunny-side-up egg. The egg is garnished with parsley, and corn and potato salad are served alongside. In the dish behind it sits a Caesar Salad made with shredded cabbage topped with croutons and a soft-boiled egg.

The post introduces the Loco Moco Bowl as “Test Sale Item #1!,” writing, “‘Loco Moco Bowl’ 🌺( ¯꒳¯ )” and “A dish that lets you feel like you’re in Hawaii ✨.” It continues, “And along with it, there’s also the ‘Caesar Salad’ 🥗,” adding, “For someone like me who wants both meat and vegetables, this is such a treat 💕.” It closes with “The Caesar Salad Beef Bowl is on sale too!” and “Please give it a try!”

A Hawaiian Dish Joins the Bowl Lineup

Matsuya’s official X account has kept posting about new items under the “Test Sale” label, introducing a wide range of products from hamburg steaks and bowls to set meals and noodles. While some of those posts drew attention for the length of a product’s name or its spiciness, putting Hawaiian cuisine front and center marks a fresh direction. Among store-limited items, bowl dishes such as the Seared Rib Finger Bowl and Beef Steak Bowl have appeared in rotation before, and the Loco Moco Bowl now joins that lineup.

More Emoji Than Usual

This post uses four emoji: 🌺 (hibiscus), ✨, 🥗, and 💕 (pink heart). Neither 🌺 nor 💕 has appeared in Matsuya’s official X posts before. Past posts introducing test sale items have typically used at most around two emoji, so four is a notably high count this time. Right after the product name, the emoticon “( ¯꒳¯ )” is also added.