Matsuya's Official X Account Reports Trying Its Own Test-Sale 'Lemon Butter Chicken Meal'

Matsuya’s official X account (@matsuya_foods) reported shortly after 8 a.m. on October 28 that it had eaten the store-limited menu item “Lemon Butter Chicken Meal,” which had just gone on sale the previous day. The post included photos taken by the person running the account, along with a promotional poster for the item.

A Morning Report Describing It as “Refreshing, Yet It Makes the Rice Disappear”

The post itself is a short eating report, accompanied by a morning greeting.

Good morning (╹◡╹)

Last night’s dinner was the “Lemon Butter Chicken Meal,” currently on test sale!

Refreshing, yet it makes the rice disappear! A set meal that’s delicious both to look at and to eat ☺️

In the opening line, the official account describes this menu item as being “on test sale.”

Looking at the accompanying eating photo, the chicken on the rectangular plate is covered in a glossy, dark brown sauce, topped with a generous heap of finely chopped scallion. Two slices of cooked lemon are added, and half-melted butter and onion are also visible. The set meal consists of rice, a fresh vegetable salad mixed with corn and purple cabbage, and miso soup with fried tofu pouch, plated with the sauce spread across the whole dish.

Released October 27, a Store-Limited Menu Item Priced at 980 Yen for the Set Meal

The promotional poster attached to the same post carries the tagline, “The richness of butter mellows the tartness of lemon.” The price is listed as 980 yen for the set meal (comes with rice, miso soup, and a fresh vegetable salad), with “On Sale from 10:00 AM, Tue. 10/27” noted.

This item had been announced on October 23 as a store-limited menu item set to go on sale at 10 a.m. on October 27 at 70 stores nationwide. This latest post conveys the official account eating it themselves the day after launch. In the poster’s plating example, the butter sits in cubes with the scallion wrapped around it, while in the actual eating photo the butter has melted and the sauce has spread across the plate — a difference that matches the note at the bottom of the poster stating, “Plating may vary in some cases.”

A Continuing Series of Eating Reports on the Official X Account

Since May 2026, Matsuya’s official X account has kept posting about the person running the account actually eating menu items that are on test sale and sharing their impressions. Most recently, on October 14, the “Loco Moco Bowl” and “Buffalo Chicken Set Meal” were featured, and this latest post, coming about two weeks later, continues that same pattern.

It’s worth noting that Matsuya has repeatedly offered the “Stir-fried Chicken with Butter Soy Sauce Set Meal,” which pairs chicken with butter soy sauce, mainly during summer, so the combination of chicken and butter itself has long been a familiar one. This time, the seasoning puts lemon’s tartness front and center.