Matsuya's Matsuben Net Double Point Campaign Ends August 31

At 5:00 PM on August 30, Matsuya posted on its official X account that the “Matsuben Net Double Point Campaign is coming to an end soon.” The campaign has been running from 12:00 AM on August 11 through 11:59 PM on August 31, making this post a heads-up issued the day before it ends. Ordering a bento through Matsuben Net earns Matsuya Points at double the usual rate.

The post also included a line encouraging use of the service: “Please use Matsuben Net for your Matsuya bento.” This marks the third reminder about the campaign on the official X account, following “now underway” on August 15 and “through the 31st” on August 22, with today’s “coming to an end soon.”

Matsuben Net Only — Mobile Order and Delivery Not Included

The campaign applies to Matsuben Net at participating stores nationwide; Matsuya Mobile Order and Matsuben Delivery are not included. Points are awarded based on the pickup date and time. The campaign graphic prominently displays the period “August 11 (Tue) – August 31 (Mon), 2026” and “Double Matsuya Points,” decorated with summer motifs like hibiscus flowers and seagulls.

Matsuben Net’s Double Points Is a Recurring Offer, Back for the First Time Since May

This is the sixth all-day campaign doubling Matsuya Points on Matsuben Net orders since March 2025. The most recent instance ran from May 1 to May 17, 2026, so this marks its return after about three months. The current run lasts 21 days, in line with the 16–23 day range of past instances.

Besides this all-day format, Matsuya separately runs point boosts limited to specific pickup time windows, such as Yorutoku and Gogotoku, which are treated as a separate category from this all-day campaign that doubles points regardless of time.

Multiple Matsuya Point Offers Converge on the August 31 Deadline

The Double Points campaign isn’t the only offer reaching its 11:59 PM deadline on August 31. The Matsuben Debut Campaign, which grants 300 points to first-time Matsuben Net users (August 1–31), and the offer giving 15% back (capped at 200 yen) on PayPay payments (August 1–31), also wrap up the same day. A cluster of Matsuben Net and Matsuya Point deals all comes due at month’s end.