Matsuya PREMIUM Ginza Store Launches 1,650 Yen Kobe Beef Version of the Original 560 Yen 'Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Beef Bowl'

On September 2, Matsuya’s official X account announced the launch of the ‘Kobe Beef Oroshi Beef Bowl’ at Matsuya PREMIUM Ginza Store, via a quote repost of a post from the official Matsuya PREMIUM account. The official name is ‘Kobe Beef Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Beef Bowl,’ which went on sale that day at 11:00 a.m. It is priced at 1,650 yen for a Regular Serving and 2,340 yen for Double-Meat.

The Original: The 560 Yen Staple ‘Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Beef Bowl’

This item is a derivative of the ‘Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Beef Bowl’ (560 yen for a Regular Serving) from Matsuya’s regular menu, remade using Kobe beef. The official announcement from Matsuya PREMIUM Ginza Store explains: ‘We have transformed the “Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Beef Bowl,” long loved as one of Matsuya’s regular menu items, into an exquisitely luxurious dish that represents the best of Matsuya PREMIUM.’ The original Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Beef Bowl remains on the regular menu at 560 yen for a Regular Serving, while the Kobe beef version costs roughly three times as much at 1,650 yen for a Regular Serving.

The attached image shows a Beef Bowl topped with grated daikon radish and chopped green onion, alongside a green citrus fruit resembling sudachi, accompanied by the tagline ‘A meticulously crafted, crystal-clear flavor.’ This tagline does not appear in the body of the official announcement and appears to be original copy written by Matsuya PREMIUM. The announcement itself describes the flavor as pairing the melt-in-your-mouth sweetness of Kobe beef with the refreshing tang of domestically produced Oni-oroshi grated radish and a special ponzu citrus soy sauce.

‘Oroshi Beef Bowl’ Is a Shortened Name, per the Official X Post

The Matsuya official X post reads: ‘The Kobe Beef Oroshi Beef Bowl is now on sale at Matsuya PREMIUM @matsuya_premium!! If you’re a fan of Matsuya’s Oroshi Beef Bowl, be sure to try the premium version in Ginza (╹◡╹).’ Both the post and the account it quotes refer to the item by the shortened name ‘Kobe Beef Oroshi Beef Bowl,’ while the official name ‘Oni-oroshi Ponzu’ is used only in the official announcement. The emoticon ‘(╹◡╹)’ at the end is one that Matsuya’s official X account has repeatedly used to close out Matsuya PREMIUM-related announcements in the past, and it appears here in the same form.

Matsuya PREMIUM Ginza Store’s Kobe Beef Menu

Matsuya PREMIUM Ginza Store is a permanent store that opened on the basement first floor of Matsuya Ginza on June 10, 2026, to commemorate Matsuya Foods’ 60th Founding Anniversary, and it operates as a separate service from regular Matsuya locations. Its baseline item at opening, the ‘Kobe Beef Bowl,’ was priced at 1,390 yen for a Regular Serving and 2,080 yen for Double-Meat.

Subsequent official X posts have added Kobe beef versions of regular-menu staple flavors roughly every two weeks: a prepared-foods sale of the Kobe Beef Bowl on August 3, the ‘Kobe Beef Green Onion & Egg Bowl’ on August 19, and now the ‘Kobe Beef Oroshi Beef Bowl’ on September 2. The August 19 ‘Kobe Beef Green Onion & Egg Bowl’ is likewise positioned as a Kobe beef version of the original ‘Extra Green Onion Spicy-Savory Green Onion & Egg Beef Bowl’ (660 yen for a Regular Serving), and its price — 1,650 yen for a Regular Serving and 2,340 yen for Double-Meat — matches that of this new Oroshi Beef Bowl.

Item	Release	Regular Serving	Double-Meat	Original Staple (Regular Serving)
Kobe Beef Green Onion & Egg Bowl	8/19	1,650 yen	2,340 yen	Extra Green Onion Spicy-Savory Green Onion & Egg Beef Bowl (660 yen)
Kobe Beef Oroshi Beef Bowl	9/2	1,650 yen	2,340 yen	Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Beef Bowl (560 yen)

The Day Before, Regular Stores Launched ‘Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Simmered Beef & Onion DELI’

The day before, on September 1, regular Matsuya locations began selling the new ‘MATSUYA DELI’ series, which includes the ‘Oni-oroshi Grated Radish Ponzu Citrus Soy Sauce Simmered Beef & Onion DELI’ (470 yen) in its lineup. New items featuring the same ‘Oni-oroshi Ponzu’ flavor thus appeared around the same time from both regular Matsuya stores and Matsuya PREMIUM.