Matsuya Group's Rokurinsha Heads Outside Tokyo for the First Time, Opens Limited-Time Shop at JR Nagoya Station

Rokurinsha, known as a renowned tsukemen shop, has expanded outside Tokyo for the first time since joining the Matsuya Foods Group. Matsuya’s official X account revealed on the evening of September 2 that the shop has opened for a limited time on Platform 1 of JR Nagoya Station. It will run through November 29, and will also serve a Nagoya-exclusive “Shrimp Tsukemen.” Matsuya describes the opening as its “first expansion outside Tokyo.”

The Shop: Platform 1 at JR Nagoya Station, Through November 29

The shop is located on Platform 1 of JR Nagoya Station. According to a poster displayed on the glass sliding door, it is open from September 1 to November 29, with business hours of 10:00 to 22:00 daily (last order at 21:30).

The exterior displays the name “Rokurinsha” in gold brushstroke script on a black background, with a logo of three red-bordered hexagons to its right. Glass sliding doors line up beneath the platform roof, and inside, a tray-return counter and a brightly lit counter are visible — a compact setup tucked into a corner of the station.

The Classic Tsukemen and the Nagoya-Exclusive Shrimp Tsukemen

The post shows two types of tsukemen. The one that appears to be the classic version comes with a rich seafood-pork-bone dipping broth poured into a bowl patterned with blue waves, topped with a mound of fish powder over nori, and garnished with narutomaki, scallion, menma, and chashu. The noodles are thick, wavy noodles served in a black bowl marked “Rokurinsha” in white lettering, topped with what appears to be a yellow garnish of yuzu peel.

The other is the Shrimp Tsukemen, which Matsuya introduces as “Nagoya-exclusive.” Its dipping broth is a strongly reddish shrimp-based sauce, with what appears to be chili oil or rayu floating on the surface, giving it a color that suggests spiciness. Scallion and narutomaki float in the broth, and the noodles are the same thick noodles served in a black bowl as the classic version. The setup lets diners enjoy the same thick noodles in two ways — a rich seafood-pork-bone broth or a red shrimp-based broth.

Nine Exclamation Points: The First Word Came via Official X

No notice announcing this opening could be found on the official website, suggesting the post was written specifically for X.

The post contains nine exclamation points. Matsuya’s official X account typically uses only one or two per post, so this is far above the norm. It also includes a line addressed directly to readers — “This means we have no choice but to go to Nagoya!!” — written with noticeably more energy than a typical announcement. The post ends with the emoticon “(╹◡╹),” an expression the account has also used in past posts celebrating new store openings.