Matsuya's Beef Bibimbap Bowl and One Other Item: Sauce Revamp Cuts Salt Equivalent by Up to 0.7g Across All 8 Sizes

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title: “Matsuya’s Beef Bibimbap Bowl and One Other Item: Sauce Revamp Cuts Salt Equivalent by Up to 0.7g Across All 8 Sizes” categories:

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• update published: true created_at: “2026-09-02T19:34:37+09:00” updated_at: “2026-09-02T19:34:37+09:00” thumbnail: “https://cdn.gyumesy.com/articles/qezhqd/thumbnail.webp” ogp_image: “https://cdn.gyumesy.com/articles/qezhqd/ogp.png” source_url: “https://www.matsuyafoods.co.jp/matsuya/menu/don/don_gyu_bibin_hp_250422.html” editor_comment: “Salt quietly lowered, calories nearly unchanged. Even with the new sauce, the familiar look of the usual Bibim Bowl stays intact: a modest but solid adjustment.” description: “With the September 1 sauce revamp, the nutrition facts for Matsuya’s Beef Bibimbap Bowl and Extra Green Onion Spicy-Savory Green Onion & Egg Beef Bowl were updated across all 8 sizes. The switch to reduced-salt soy sauce lowered salt equivalent by up to 0.7g, while calories rose slightly. Prices are unchanged.” series_key: null related_articles:
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In step with the revamp of the Beef Bibim Bowl sauce at 10 a.m. on September 1, 2026, Matsuya updated the nutrition facts on its official website for two items, the “Beef Bibimbap Bowl” and the “Extra Green Onion Spicy-Savory Green Onion & Egg Beef Bowl,” across all 8 sizes. Salt equivalent is lower in every size, while calories and carbohydrates edge up very slightly. Prices are all unchanged.

Background: The “Bibim Sauce” Revamp

In an August 27 announcement titled “Umami, Evolved. The Beef Bibim Bowl sauce is even more delicious in this renewal!”, Matsuya had previewed the sauce switch starting at 10 a.m. on September 1. The new sauce is named “Bibim Sauce,” and two items are named as targets: the “Beef Bibimbap Bowl” and the “Extra Green Onion Spicy-Savory Green Onion & Egg Beef Bowl.” The announcement describes it as combining “the gentle mouthfeel of reduced-salt soy sauce with the deep richness of Sichuan Doubanjiang” and says the saltiness was “toned down for a mellower finish.” The movement in the nutrition figures this time, a lower salt equivalent in every size, is consistent with that description. The same announcement was reposted on the official X account (@matsuya_foods) at 6 p.m. on August 28 with the message, “Please try our newly evolved, richer sauce ✨”

With the sauce reconstructed, calories, protein, fat, and carbohydrates show small increases depending on size, on the order of 0.1 to 4 kcal and around 0.1 g. This appears to reflect the seasoning being reworked even as saltiness was reduced.

Beef Bibimbap Bowl: Salt Equivalent Down 0.7g in All 3 Sizes

The star item, the Beef Bibimbap Bowl, saw salt equivalent fall by 0.7g in all of Small Serving, Regular Serving, and Large Serving. Calories rose by 3 to 4 kcal and carbohydrates by 0.5 to 0.6 g, very small changes.

Size	Calories (kcal)	Protein (g)	Fat (g)	Carbohydrates (g)	Salt equivalent (g)
Small Serving	677→681	21.4→21.5	31.5→31.6	73.4→73.9	6.0→5.3
Regular Serving	851→855	25.1→25.2	37.6→37.7	98.3→98.9	6.2→5.5
Large Serving	1092→1095	29.9→30.0	44.6→44.7	136.1→136.7	6.4→5.7

Extra Green Onion Spicy-Savory Green Onion & Egg Beef Bowl: Salt Equivalent Down 0.3 to 0.5g

The other item, the Extra Green Onion Spicy-Savory Green Onion & Egg Beef Bowl, saw salt equivalent drop by 0.3 to 0.5g in all 5 sizes, from Small Serving through Extra-large Serving. Here too, calories rose only slightly, by 1 to 3 kcal, and carbohydrates by 0.2 to 0.4 g.

Size	Calories (kcal)	Protein (g)	Fat (g)	Carbohydrates (g)	Salt equivalent (g)
Small Serving	615→616	20.1	28.9→29.0	65.1→65.3	3.6→3.3
Regular Serving	818→821	24.7	36.2	94.1→94.5	4.8→4.4
Large Topping-Only Serving	896→899	27.3→27.4	42.9	95.7→96.1	5.3→4.8
Large Serving	1064→1067	29.8→29.9	43.2	132.8→133.2	5.3→4.8
Extra-large Serving	1369→1371	38.5→38.6	63.6	153.6→154.0	6.3→5.8

Prices Unchanged, Position Within the Category Stays the Same

This update covers nutrition facts only, and there is no price change. The Beef Bibimbap Bowl costs 690 yen in Regular Serving, in the same price range as the Kimchi Kalbi Bowl (690 yen in Regular Serving) in the Bowl category. It remains in a mid-tier position, 60 yen higher than the Salt-based Green Onion Pork Loin Bowl (630 yen in Regular Serving). The Extra Green Onion Spicy-Savory Green Onion & Egg Beef Bowl costs 660 yen in Regular Serving, the same as the Cheese Beef Bowl (660 yen in Regular Serving). It sits in the upper tier of the beef bowl lineup, 200 yen above the classic Beef Bowl (460 yen in Regular Serving) and 100 yen above the Kimchi Beef Bowl (560 yen in Regular Serving). Both are offered only in different sizes, with no set meal or rice set options.

A 50-Yen-Off Coupon for the Beef Bibimbap Bowl Runs at the Same Time

Alongside the sauce revamp, the official Matsuya app is distributing a “Beef Bibimbap Bowl 50-yen-off coupon.” The period runs from 10 a.m. on September 1 to 10 a.m. on September 8. It is presented in the same announcement as the sauce switch, as a chance to try the Beef Bibimbap Bowl with its revamped sauce.